Tag Archive for 'Design'

The Cost of Creating

“Creative people have no idea where their skills come from. They operate under the constant, unexpressed fear that their talent might disappear at any moment.”
(252, The Little Blue Book of Advertisting)

The pressure, man, the pressure!

If we lose our ability to create, we lose our reputation, our clients, our careers. Our lives are incredibly fragile; our livelihoods built on chance. We need minor miracles every hour, on the hour, forever.

The demand to have something new, different, revolutionary, constantly, or else, keeps me up at night, makes me dread the morning. New, new, new, different, different, different, new new new, different different different! When I’m staring down a blank sheet for the twenty-fourth hour, for the seventh day, for the fourth week… is this it? am I finished? what if I never have another idea? It’s a battle we all know we’ll lose, we just don’t know when.

And we’re surrounded by the losers—everywhere, the burn-outs, the has-beens, the once-greats-now-nots or the never-haves. Those who make it to the top, and even more those that stay there: they’re not just hard-working, they’re not just talented, they’re BLESSED.

“After a short-lived moment of Momofuku Noodle Bar glory, Chang finds himself questioning the very things that have made his career so successful to date: his quirky vision and refusal to compromise. Saddled with a million-dollar loan and ever aware of his staff of top-notch cooks with visions of Momofuku-funded projects of their own in mind, Chang fluctuates almost hourly between doubt and confidence, optimism and regret. Should he bag the burritos and start dishing up noodles? Should he relocate to midtown, where he’s sure Ssäm Bar would thrive? Should he enter the Witness Relocation Program?”
(”The I Chang“, New York)

An American Zeotrope

I want to do an American Zeotrope. Genius mavericks, cover each other’s faults and kicking ass together. Long nights, booze and pot, shelves of books bowing in the middle. A deli on the corner with thin pastrami, the Bay Bridge out our windows, a second floor studio and a courtyard with a half-busted fountain. Big long tables, Cinema Displays, a fridge and lumpy leather couches.

I don’t know if I can do it with architecture. I like it but it’s just too slow. There’s too much to be afraid of—by the time I know what I’m doing I’ll be 30, by the time I’m getting the big stuff I’ll be at least 40. I won’t have the “well fuck let’s DO it” spirit because I’ll have too much on the line and, if I fall, too little time to stand. And you can’t hand your client the project when you’re done—you can’t give them a building like you can give them a film, a track, an ad, you can only give them drawings and some project management.

That’s the thing with film, with music, with graphic design, with these things is that you can make something and see it after you make it. With architecture, you work on abstractions for months and hope it gets built, then you’ve got a ton of other shit to deal with. You can’t work fast and keep a pace—you work slow because it’s slow work and you don’t want to kill yourself doing it.

So when I get back may be I’ll pull something together. I keep saying that, but I need people to do it with me.

Essential Fonts

I copied this off the cover of a book devoted to same, except I can’t remember the title:

Sans-Serif:
Akzidenz Gothic
Avenir
Bell Condensed
Bell Gothic
DIN
Franklin Gothic
Frutiger
Futura
Gill Sans*
Helvetica
Meta
Trade Gothic
Univers*
Vag Rounded

Serif
Caslon*
Garamond*
Bembo
Bodoni
Claredon
Courier
Excelsior
Lucida
Minion
Perpetua
Sabon
Trajan
Walbaum

*certified awesome by me

The original list also included Times New Roman—WTF is up with that?

LG Chocolate vs. Apple iPhone

Everyone’s waiting for Apple to drop the iPhone this Monday, at the World Wide Developer’s Conference. Mobile phones desperately need the Apple touch because no one’s really managed to get it right. Interfaces are confused, software sucks, response time is slow, and too much crap is in the way of making a call. Right now, the bar’s set pretty low—all a phone really needs to do is look good and it’s a success (witness the Motorola RAZR series: good looks, crappy phone).

All Apple needs to do is beat this, the sexiest phone at the moment:

One-up the LG Chocolate’s design, cut the bullshit, add quad-band GSM, laugh all the way to the bank.