McCain’s ads demonstrate that it’s really not that hard to convince people of pretty much whatever the hell you want.
His basic formula: take a fact, add his campaign message, and repeat it again and again. The truth of the former becomes associated with the subjectivity of the latter. Bingo, people believe both. Add in some good ol’ “he’s not like you, he’s different!”
For example:
Narrator: “Obama is a celebrity! Obama’s bad for America!”
Dumbfuck American: “Well golly, that Obama sure is a celebrity… he must be bad for America! Imma goin’ vote me some McCain!”
Gary: “No, Dumbfuck American, those two things have nothing to do with each other. Don’t you see, your sadly binary reptilian brain has once again made a false connection between ‘difference’ and ‘incompetence’!”
Dumbfuck American: “But, he’s popular! That’s a fact and a fact is true! You liberals are destroying the country with your lies!”
It’s the foundation of successful advertising, and a depressingly strong foundation it is.
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